Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane in an unlikely fit
NEW YORK (AP) — Everlane, which bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion Shein, founded in China. Everlane has signed an agreement to be acquired by Shein, according to a letter written by the brand’s CEO Alfred Chang  sent to employees and obtained by The Associated Press on Friday. Everlane’s majority owner had been L Chatteron, which also owns a significant stake in Boll & Branch, Etro and Birkenstock, Everlane didn’t disclose a purchase price. Shein declined to comment, The takeover bid arrives at a time when Everlane is struggling. Sales are down and debt has mounted
kAm(2J>@ A2FD6D 5C:G6C=6DD 42C D6CG:46 😕 pE=2?E2 2?5 %6I2D 29625 @7 A@E6?E:2==J 52?86C@FD DE@C>Dk^Am
kAmp%{p}%p Wp!X — (2J>@ 92D DFDA6?565 5C:G6C=6DD 42C D6CG:46D 😕 pE=2?E2 2?5 %6I2D 27E6C @?6 @7 :ED G69:4=6D H2D DEC2?565 3J 7=@@5:?8 5FC:?8 962GJ C2:?D E92E H:== =:<6=J 2=D@ 9:?56C EC2G6= 😕 2 =2C86 DH2E9 @7 E96 &]$ @G6C E96 9@=:52J H66D H:E9 =2C86 92:= 2?5 8FDEJ H:?5D H6C6 A@DD:3=6 uC:52J 😕 %6I2D 2?5 @E96C A2CED @7 E96 $@FE96C? 2?5 r6?EC2= !=2:?D]%96 (2J>@ G69:4=6 8@E DEF4< 5FC:?8 2 5@H?A@FC 😕 pE=2?E2 @? (65?6D52J E92E 7=@@565 DEC66ED 2?5 6G6? A2CE @7 2 5@H?E@H? 9:89H2J]k^Am
kAmp AC@A@D65 255:E:G6 32? 4@F=5 492?86 }6H *@C<'D A:KK2 2?5 3286=D[ D@>6 D2J 7@C E96 36EE6Ck^Am
kAm}t( *~#z Wp!X — }6H *@C< r:EJVD :4@?:4 A:KK6C:2D 2?5 3286= D9@AD >2J D@@? 36 7@C465 E@ FA52E6 E96:C =@?8DE2?5:?8 32<:?8 AC24E:46D 27E6C DE2E6 =2H>2<6CD >@G65 E@ 32? 2 4@>>@? 255:E:G6] %96 3:== H@F=5 AC@9:3:E 3FD:?6DD6D 7C@> FD:?8 A@E2DD:F> 3C@>:56[ 2 <6J 4@>A@?6?E @7 2 EJA6 @7 7=@FC E92E 😀 H:56=J FD65 2E E96 4:EJVD A:KK6C:2D 2?5 3286= D9@AD] %96 496>:42= 4@>A@F?5 😀 4@?D:56C65 2 A@DD:3=6 42C4:?@86? 2?5 😀 H:56=J 32??65 @FED:56 E96 &?:E65 $E2E6D](9:=6 D@>6 762C E96 32? H:== 9FCE E96 4:EJVD =@?8E:>6 6DE23=:D9>6?ED[ @E96CD D2J :E 4@F=5 F=E:>2E6=J 6?92?46 E96 4:EJVD D=:46D 2?5 3286=D] %96 =68:D=2E:@? 😀 2H2:E:?8 v@G]z2E9J w@49F=VD D:8?2EFC6]k^Am
kAm$=@H u@@5 7@F?56C 2?5 25G@42E6 @7 4=62? 62E:?8 r2C=@ !6EC:?: 5:6D 😕 xE2=J 2E only^Am
kAm|x{p} Wp!X — r2C@ !6EC:?:[ 7@F?56C@7 E96 $=@H u@@5 >@G6>6?E[92D 5:65 2E :?xE2:65>@E C68:?]:@5[ AC@>@E:?8 DFDE2:?23=6 7@@5 2?5 =@?42:[42=?65 9:> G:@?2CJ %96 >@6?E 3682? :?2?5 BF?4:4 $4:6?46D[H9:49 92D EC2:?65 E9@FD2?5D :?5 4F:D@
kAmp C64@C5 afc 4=:>36CD D42=6 |@F?E tG6C6DE 😕 2 D:?8=6 52Jk^Am
kAmzp%w|p}s&[ }6A2= Wp!X — ~77:4:2=D D2J 9F?5C65D @7 4=:>36CD D42=65 |@F?E tG6C6DE 😕 2 D:?8=6 52J[ D6EE:?8 2 ?6H C64@C5 H:E9 afc DF446DD7F= 2D46?ED] r=:>36CD E@@2C36C @7 4=:>36CD E@ C6249 E96 DF>>:E 7C@> E96 A@AF=2C D@FE96C? C@FE6 😕 }6A2=]t2C=:6C 😕 E96 H663:?8 D62D@? 3682? =2E6 E9:D J62C 5F6 E@ C:D 2 9F86 D6C24 @G6C E96 <6J C@FE6]k^Am
kAm(2=>2CE H:?D @G6C 3C@256C DH2E9 @7 4@?DF>6CD[ 3FE 8=@32= F?46CE2:?EJ 4=@F5D @FE=@@< 7@C C6E2:=6CDk^Am
kAm}t( *~#z Wp!X — (2=>2CE 56=:G6C65 2?@E96C DEC@?8 BF2CE6C @7 D2=6D 2D E96 5:D4@F?E6C'D DA665J 56=:G6C:6D 2?5 =@H AC:46D D6CG65 2D 2 >28?6E 7@C D9@AA6CD 24C@DD E96 :?4@>6 DA64ECF>] qFE E96 q6?E@?G:==6[ pC<2?D2D32D65 5:D4@F?E6C @776C65 @FE=@@< 2>:5 D@ >F49 64@?@>:4 F?46CE2:?EJ] (2=>2CE 92D C6D@?2E65 H:E9 >2?J p>6C:42?D H9@ 2C6 42C67F==J 4@?D:56C:?8 H96C6 E96J DA6?5 >@?6J 3642FD6 @7 :?7=2E:@? 2?5 9@H E96 4@>A2?J A6C7@C>D 😀 4@?D:56C65 2 32C@>6E6C @7 4@?DF>6C DA6?5:?8 8:G6? :ED G2DE 4FDE@>6C 32D6]|@C6 E92? `d_ >:==:@? 4FDE@>6CD 2C6 @? :ED H63D:E6 @C 😕 :ED DE@C6D 6G6CJ H66<[ 244@C5:?8 E@ (2=>2CE]k^Am
kAmy@6J r96DE?FE E@ 5676?5 9@E 5@8 62E:?8 E:E=6 H9:=6 @? AC@32E:@? 27E6C A=625:?8 8F:=EJ E@ 32EE6CJk^Am
kAm}~q{t$’x{{t[ x?5] Wp!X — r@>A6E:E:G6 62E6C y@6J r96DE?FE 😀 @? AC@32E:@? 27E6C A=625:?8 8F:=EJ E@ 2 >:D56>62?@C 32EE6CJ 492C86]%96 C6:8?:?8 492>A:@? 2?5 `fE:>6 H:??6C @7 }2E92?’D u2>@FD x?E6C?2E:@?2= w@E s@8 t2E:?8 r@?E6DE H:== DE:== 4@>A6E6 😕 E96 yF=J c DA64E24=6]%96 4@>A6E:E:G6 62E:?8 D6?D2E:@? H2D 244FD65 @7 D=2AA:?8 2 >2? 5FC:?8 2 ?:89E @FE 2E 2? x?5:2?2 32C[ 9:D 2EE@C?6J D2:5] r96DE?FE 6?E6C65 2 8F:=EJ A=62 pAC:= a_ 2?5 H2D D6?E6?465 E@ `g_ 52JD @7 AC@32E:@? 😕 w2>:=E@? r@F?EJ[ x?5:2?2] p ;F586 92D 8C2?E65 9:> A6C>:DD:@? E@ EC2G6= @FED:56 E96 DE2E6[ 2==@H:?8 9:> E@ 4@?E:?F6 4@>A6E:?8]k^Am
kAmw@=J 5646AE:@?i #@>6VD VD6IJ AC:6DEV 42=6?52C DE2C ?6G6C D6E 7@@E 😕 2 D6>:?2CJk^Am
kAm#~|t Wp!X — p 42=6?52C 762EFC:?8 4=@D6FAD @7 J@F?8[ 92?5D@>6 AC:6DED 92D 366? 2 A@AF=2C #@>6 D@FG6?:C 7@C EH@ 564256D] w@H6G6C[ >2?J @7 E9@D6 A9@E@8C2A965 2C6?VE 24EF2==J AC:6DED] p ?@H bhJ62C@=5 7=:89E 2EE6?52?E 92D 366? E96 4@G6C >@56= 7@C >@DE @7 E96 =2DE ab 65:E:@?D]w6 H2D ;FDE `f H96? 96 A@D65 7@C E96 A9@E@]%96 A9@E@8C2A96C D2JD 2E =62DE @?6E9:C5 @7 E96 a_af 42=6?52CVD DF3;64ED 2C6 C62= AC:6DED]p C646?E DE@CJ 😕 E96 #@>6 52 :=J {2 #6AF33=:42 42==65 :E 2 “72<6 AC:6DE 42=6?52C[†5C2H:?8 ?2E:@?H:56 2EE6?E:@?] %96 '2E:42?[ H9:49 92D ?@ :?G@=G6>6?E H:E9 E96 42=6?52C[ 92D 564=:?65 E@ 4@>>6?E]k^Am
kAmtIAC@D64FE@C 492C865 H:E9 D6?5:?8 E@ 96CD6=7 4@AJ @7 $>:E9 C6A@CE @? %CF>A 4=2DD:7:65 7:=6D AC@36k^Am
kAm(p$wx}v%~} Wp!X — p 7@C>6C 7656C2= AC@D64FE@C 😀 724:?8 7656C2= 492C86D @G6C 2==682E:@?D E92E D96 D6?E 2 C6A@CE 56E2:=:?8 y24:E9’D :?G6DE:82E:@? :?E@ !C6D:56?E s@?2=5 %CF>A’D 9@2C5:?8 @7 4=2DD:7:65 5@4F>6?ED E@ 96C A6CD@?2= 6>2:= 244@F?E[ 56DA:E6 2 ;F586'D @C56C E@ <66A :E D64C6E] %92EVD 244@C5:?8 E@ 4@FCE A2A6CD F?D62=65 (65?6D52J]r2C>6? {:?636C86C[ H9@ H@C<65 😕 E96 &]$]pEE@C?6J’D ~77:46 7@C E96 $@FE96C? s:DEC:4E @7 u=@C:52 2?5 >2?2865 :ED u@CE !:6C46 3C2?49[ A=62565 ?@E 8F:=EJ 5FC:?8 2 4@FCE 2AA62C2?46 😕 (6DE !2=> q6249 E@ 492C86D @7 E967E @7 8@G6C?>6?E AC@A6CEJ] w6C 2EE@C?6J 5:5 ?@E :>>65:2E6=J C6EFC? 2 A9@?6 >6DD286 D66>6?E]k^Am
kAm$:?8=6 v6? + H@>6? @FEA246 v6? + >6? E@ 9@>6@H?6CD9:A 56DA:E6 @G6C2== 564=:?6 😕 7:CDEE:>6 3FJ6CDk^Am
kAm{~$ p}vt{t$ Wp!X — $:?8=6 v6? + H@>6? 2C6 @FEA24:?8 E96 >6? @7 E96:C 86?6C2E:@? H96? :E 4@>6D E@ 3FJ:?8 2 9@>6]%96J 244@F?E65 7@C bdT @7 2== 9@>63FJ6CD 😕 E96:C 86?6C2E:@?[ H9:=6 D:?8=6 v6? + >6? C6AC6D6?E65 `gT[ 244@C5:?8 E@ DFCG6J 52E2 7C@> E96 }2E:@?2= pDD@4:2E:@? @7 #62=E@CD] %96 DFCG6J 4@G6C65 9@>63FJ6CD 7C@> yF=J a_ac E@ yF?6 a_ad]$:?8=6 H@>6? 24C@DD 2== 86?6C2E:@?D >256 FA 2 BF2CE6C @7 9@>63FJ6CD[ H9:=6 D:?8=6 >6? 244@F?E65 7@C “T] %96 EC6?5 😀 E96 =2E6DE D:8? E92E D:?8=6 H@>6? 2C6 49@@D:?8 E@ 364@>6 9@>6@H?6CD — 2?5 @G6C4@>:?8 277@C523:=:EJ 492==6?86D >2?J 2DA:C:?8 9@>6@H?6CD 7246 — 2E 8C62E6C C2E6D E92? D:?8=6 >6?]tG6? D@[ @=56C 86?6C2E:@?D 2?5 >2CC:65 4@FA=6D C6AC6D6?E E96 =2C86DE D92C6 @G6C2== @7 9@>63FJ6CD]k^Am
Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
