The introduction of the Porsche Cayenne Electric, Porsche’s third all-electric model, set new standards not only for the manufacturer but also for the automotive industry as a whole. Immense power and groundbreaking technology like wireless charging characterize the Cayenne Electric’s innovation, and as the model has launched, Porsche has continued to use technology to promote its new electric SUV.
Most recently, that technology is the sensational online gaming title Fortnite. Epic Games’ battle royale game has evolved to become a platform for several other game modes and virtual experiences, and automotive manufacturers have used Fortnite‘s world as a virtual venue to showcase their latest creations. The Porsche Cayenne Turbo Electric has entered the world of Fortnitewith the launch coming with a trailer that uses the world’s diverse environments to highlight the Cayenne Turbo Electric’s all-terrain capabilities.
In addition, the collaboration exists beyond the world of Fortnite. The Porsche Car Configurator, in a first for an automotive manufacturer, offers an unlockable viewing environment for the car from Fortnite in both its 3D and 2D configuration experiences, powered by the same Unreal Engine technology that brings the game to life.
Initially unlocked by entering a secret code that was shared between gamers, the configuration viewing environment has now been made available to anyone who follows a specific link to the configurator for the Cayenne Turbo Electric. Available to purchase in Fortnite until May 23, the new Porsche Cayenne Turbo Electric is bringing its groundbreaking innovation, power, luxury, and design to one of the world’s favorite virtual venues.
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