True to its various statements, ASUS is visibly starting to drastically increase the price of its AMD Radeon RX 9070 XT graphics cards in the United States. The increases recorded can reach the 17.5% mark on certain variants.
ASUS had been clear at the start of the year about its desire to significantly increase the price of some of its products in 2026, here we are this week confronted with what seems, indeed, to be one of these increases. Across the Atlantic, the Taiwanese manufacturer seems to have indeed raised the price of its AMD Radeon RX 9070
In any case, this is what the specialized site VideoCardz highlights this week, which followed the evolution of the price of the four RX 9070 XT models marketed by ASUS through the Prime and TUF ranges.
When ASUS sharply increases its prices…
In this case, it is the Prime RX 9070 XT OC which faces the biggest price increase, but here is the data collected by VideoCardz:
- The ASUS Prime RX 9070
- The TUF RX 9070
- The ASUS Prime RX 9070 XT White OC saw its price briefly drop to $899.99. It is now sold for $959.99, a difference of 6.7%.
- La TUF RX 9070 XT CODE BO7 Special Edition was sold for $819.99. It is the only one not to have suffered a price increase… because it is simply no longer in stock, notes VideoCardz.
Note that these XXL prices are not reserved only for the American market.
A quick glance at the ASUS catalog allows us, for example, to see that the Prime RX 9070 1,110 dollars) depending on the brand… with the exception of a surprising promotion available, for this model, from one of ASUS’s designated resellers.
The dynamic, however, is not in favor of the consumer who must now pay crazy sums for what is, basically, only a mid-range graphics card. As for the French PCist, he ultimately turns out to be even less well off than his ” homologue » américain.
