Management through culture: the operating system that will propel SHB towards breakthroughs in the new era.

SHB Bank, with thirty years of partnership with national development, is entering a new phase of building its identity. Culture is seen as an essential endogenous resource and a reference framework for all management activities aimed at sustainable prosperity. SHB shareholders have witnessed the most fruitful year in the bank’s history, with record pre-tax profits exceeding 15,000 billion VND. The bank’s total assets have also surpassed one trillion VND, placing it among the top five joint-stock commercial banks.

SHB’s success is based on a well-structured corporate strategy associated with a distinctive “operating system”: its culture. This culture is considered a performance factor, allowing the organization to maintain its momentum, stay on the right path, and promote sustainable growth. Anchored in four strategic pillars, SHB has chosen corporate culture as the global foundation for its transformation into a value-creating organization.

Results over the past two years also reflect the process of shaping and strengthening cultural norms, helping to disseminate implementation capabilities in all activities. The symbol of the Concentric Circle is perceived as a cultural map, connecting fundamental values with behavioral norms and codes of conduct. At the center of the circle are six values: Heart, Trust, Faith, Knowledge, Wisdom, and Vision. Among these, the Heart plays a central role, shaping the character and behavior of each individual. The philosophy of “Heart that guides” encourages thinking and acting with kindness and a spirit of service.

Employees of SHB prioritize the goal of bringing prosperity to their clients and partners, improving people’s lives, and contributing to the strong, prosperous development of the nation, as stated by Mr. Do Quang Hien, president of SHB. This commitment is manifested in how the bank supports clients during difficult times, providing timely credit solutions to help stabilize their operations, and achieve long-term growth.

In response to M. CTT’s family facing financial difficulties, SHB Bank representatives visited them and provided rapid financial aid, allowing them to gradually stabilize. The bank supports local businesses through social protection, education, health, and community support programs during natural disasters and pandemics.

Innovative management practices at SHB include the Mirror method, which enables employees to self-evaluate their behaviors and adapt them to the 6T norms. The bank emphasizes that technology is a tool while human mentality is the key to success. The culture of integrity, innovation, and sustainability drives SHB’s technological advancement goals.

By integrating cultural values into daily operations, SHB aims to create a human, effective, and sustainable corporate culture. The bank focuses on customer-centric product design, supporting commercial development, and building a network of trusted partners. Ambassadors of SHBiLOVE embody kindness, creativity, and commitment, inspiring the internal community and clients.

SHB’s digital transformation is driven by a culture of innovation rather than massive investments in technology infrastructure. Technology is seen as a tool, with human mentality being the determining factor of success. The bank’s approach emphasizes excellence, innovation, and sustainability as cultural pillars.

Acknowledging the power of culture, SHB aims to make digital transformation a daily habit. This philosophy compares digital transformation to daily routines like brushing teeth, making technology mastery a personal necessity and a daily habit.

In its innovative strategy, SHB views culture as the main driver of digital transformation. Aiming for sustainable development and a clearly defined corporate identity, SHB will continue its transformation journey from 2028 to 2030. The bank’s ultimate goal is to have each employee act with integrity and pride while turning its culture into a unique competitive advantage. Source: VietnamPlus.