This new feature allows for natural language searches across the entire MyOutdoorTV platform, currently available on the web and with voice support for connected TV coming soon. Moving beyond traditional keyword searches, the system interprets user intent to provide highly relevant results through MOTV’s extensive library of hunting, fishing, and outdoor adventure content.
Powered by a layer of semantic intelligence that combines vector search and retrieval-augmented generation (RAG), the technology analyzes titles, detailed metadata, and transcriptions in the MOTV catalog to understand context, intent, and relationships between subjects. This results in a discovery experience similar to the intuitive search used by leading streaming platforms like Netflix, allowing viewers to move beyond simple keyword searches and surface highly relevant content through natural language queries. For example, users can search using detailed prompts such as “Show me elk bow hunts in the Colorado Rockies” or “Find fly-fishing techniques for fast-water trout,” instantly finding the most relevant videos from the entire library.
“At ViewLift, we focus on using AI to create experiences for end customers by leveraging the latest technology hitherto used only by large companies like Netflix. This new experience allows users to search using concepts, keywords, by typing, or using voice,” said Manik Bambha, President of ViewLift. “Conversation-based discovery significantly reduces the time between intent and viewing. For the passionate MyOutdoorTV audience, this means quicker access to the hunting, fishing, or outdoor content they’re looking for, while increasing engagement on the platform.”
The search results appear in a dynamic video grid, allowing subscribers to simultaneously view multiple experts, shows, and techniques. As users refine their search within a session, results are instantly updated to reflect the evolving conversation.
To further simplify discovery, the interface includes an interactive trailer feature, allowing users to watch clips directly from the search grid before diving into full episodes. This reduces search friction and helps the audience quickly determine if a program matches their interests.
“With thousands of episodes covering every aspect of the outdoor lifestyle, it’s crucial to help subscribers quickly find relevant content,” said Sean Luxton, Senior Vice President and General Manager of MOTV. “ViewLift’s conversational AI-based search offers hunters, anglers, and outdoor enthusiasts a smarter, more intuitive way to explore our programming and connect with the content they love.”
The conversational search experience also supports contextual follow-up requests, allowing viewers to refine results without starting over, by filtering by expert, species, technique, or specific location.
Transitioning from keyword search to intention-based conversational navigation, the new feature is designed to reduce search fatigue, surface less popular content in the MOTV library, and increase overall viewing duration.
This launch represents a significant advancement in the application of generative AI and semantic search technologies to OTT streaming platforms, positioning ViewLift and MyOutdoorTV at the forefront of AI-driven content discovery for specialized video services.
About MyOutdoorTV
MyOutdoorTV is the world’s leading global subscription streaming platform of the Outdoor Sportsman Group, created specifically for outdoor enthusiasts. MyOutdoorTV features favorite television shows from Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada, exclusive Major League Fishing content, worldwide acquired content, and MyOutdoorTV Originals. MyOutdoorTV serves as the go-to destination for all outdoor enthusiasts, offering a vast acquired library of the best hunting, fishing, and shooting programs in long and short-form, recipes, tips and tricks, educational videos, as well as exclusive content focused on improving success in the field and on the water. MyOutdoorTV is powered by the four networks, as well as additional exclusive content available from the integrated media division of the Outdoor Sportsman Group, including 15 leading outdoor magazines such as Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman, and 20 top-performing websites. Subscribe at MyOutdoorTV.com and access content on various platforms: Apple IOS, Android, Roku, Roku channels, Apple TV, Xbox, Amazon channels (US and Canada), Amazon Fire TV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, YouTube TV, Xumo, YouTube Primetime channels, Xfinity X1, Xfinity Flex, Comcast, and Cox. MyOutdoorTV is available in 162 markets worldwide. #MYOUTDOORTV
About ViewLift
ViewLift is a technology company providing digital solutions to content owners, with particular expertise in live and on-demand video distribution. Through cloud-based proprietary technology, ViewLift powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multiplatform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless and scalable streaming experience. In addition to MOTV, ViewLift’s media clients include Versant, TEGNA, and others. ViewLift’s sports clients include the National Hockey League, 15 total American professional sports teams, LIV Golf, five regional sports networks, Professional Fighters League, and World Racing Group, among others.
For more information on ViewLift, visit www.viewlift.com.
