The Galaxy S26 Ultra powers the “#PlayGalaxy Cup: PUBG Mobile Global Open”

Samsung Electronics hosted the “#PlayGalaxy Cup: PUBG Mobile Global Open” in San Francisco on February 26, kicking off the annual #PlayGalaxy Cup 2026 league. of mobile e-sport from around the world and gave the start of a new competitive season on an international scale.

 

â–² Players lift the championship trophy to celebrate their victory. (From left to right) Sunny, CouRage, NiceWigg and Octane

 

The #PlayGalaxy Cup is a global tournament league showcasing the gaming performance of Galaxy devices. In 2026, the competition evolves into an international league played throughout the year, organized in collaboration with PUBG Mobile. This new format replaces one-off events with a full season.

 

â–² Player vonnyfelicia concentrates on her game

 

The Global Open served as an exhibition match to celebrate the launch of the league. Sunny, CouRage, NiceWigg and Octane, members of the North American gaming organization 100 Thieves, faced members of the OfflineTV collective: TinaKitten, Yvonnie, Foolish and Masayoshi. Eight members of TeamGalaxy, an international team of influencers, also participated, forming a total of 16 players and creators.

 

Attendees played on the new Samsung Galaxy S26 Ultra, demonstrating the capabilities of immersive, high-performance smartphone gaming. In each round, the cheers of the public punctuated the competition and reflected the enthusiasm in the room.

 

 

Streamer Ludwig Ahgren hosted the event, punctuating the competition with live interviews and on-stage commentary. Between matches, he spontaneously interacted with players and interacted with fans in real time, contributing to the festive atmosphere.

 

The “#PlayGalaxy Cup: PUBG Mobile Global Open” was broadcast live on Ludwig’s YouTube channel, generating 16.77 million views and attracting attention from the gaming community. The tournament was also broadcast on Samsung’s YouTube channel and co-streamed by creators including Ashtax and Wynnsanity. This hybrid format, combining on-site audiences and online spectators, illustrates the league’s ambition: to offer a global mobile e-sport competition accessible to all.

 

 

On site, fans cheered on their favorite teams. A giant screen at the center of the stage broadcast smooth, immersive gameplay on the Galaxy S26 Ultra, while a dedicated experience zone allowed visitors to test the device’s gaming performance.

 

At the end of this inaugural tournament, the #PlayGalaxy Cup will begin its full annual calendar. Starting in May, regional qualifiers will take place in Europe, Southeast Asia and Oceania, North America, India and South America. Details will be communicated via partner streamer channels in each region and all matches will be broadcast live globally.

 

The best teams will qualify for the global finals held at Gamescom 2026 in Cologne, one of the largest video game events, to compete for the title of champion.

 

“The Global Open marks a milestone with the launch of the first-ever #PlayGalaxy Cup 2026 leagueâ€a déclaré David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business de Samsung Electronics. “We look forward to continuing this adventure with gaming fans around the world. HAS”