Jell-O is jiggling its way toward more natural ingredients
Jell-O is getting a line of products made without synthetic colors or artificial sweeteners to meet increasing consumer demand for natural ingredients. Kraft Heinz on Tuesday unveiled Jell-O Simply, a line of pre-made gelatin it says is made with fruit and vegetable juice and has 25% less sugar than its regular Jell-O. The range comes in three flavors — orange, raspberry lemonade and blueberry. Kraft Heinz plans to expand Jell-O Simply in August to include vanilla and chocolate instant pudding and banana and strawberry gelatin mixes. The company pledged last year to remove artificial dyes from its U.S. products by 2027.
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