Home Gaming Aston Martin partners with Chillblast to create $5,000 gaming PC

Aston Martin partners with Chillblast to create $5,000 gaming PC

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Aston Martin partners with Chillblast to create $5,000 gaming PC

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  • Prices are converted from GBP to USD

Aston Martin is well known for releasing beautiful cars with powerful engines. In recent times, the automaker branched off to release more obscure things, including a baby stroller. Now Aston Martin is partnering with the UK-based computer company Chillblast to release an exclusive line of gaming PCs. These units are painted Iridescent Emerald, which matches the British Racing Green paint color that is commonly found on Aston Martin vehicles.

What is Chillblast? 

Chillblast is a luxury computer brand based in England. The company specializes in hand-built PCs made with premium materials. The high-powered PCs may be built for gaming, but can work well for other tasks with their units having enhanced cooling from their Cryo lineup. They also sell water-cooled PCs, They use liquid primarily to cool down the computer along with fans, similar to how water-cooled cars manage their heat. The more powerful a PC is, the more cooling it will need and you need to make sure it doesn’t overheat.

Why is Aston Martin making a computer? 

Sometimes car companies partner with brands you might not expect, especially when the end-product isn’t a car. Luxury brands may work together if it makes sense to overlap brands for their coveted clients.

Scott Brenchley, CEO of Chillblast, explained in a news release why his company was interested.

“Aston Martin’s obsession with material and finish matches our own, and this collaboration lets us bring their paint, pattern and interior design language into an entirely new category — built to the standard its owner would expect from the car in the garage. It is about craft, and about the kind of object that belongs alongside the other things you own.â€Â 

Why is this gaming PC so expensive?

Gaming computers tend to cost significantly more than a Playstation 5 or Xbox Series X on average. Most of the money for these systems goes toward high-performance CPUs, graphics cards, memory and cooling components. These prices lead some PC gamers to build their own computers instead of buying a pre-built one.

Brands like Chillblast and other high-end PC companies have such high prices due to their computers offering the best components and being pre-built by experts. The Aston Martin editions cost even more due to the branding of the automaker, considering they share the logo of a company that sells cars costing hundreds of thousands of dollars.

Where will this computer be sold? 

This computer will be available for order directly from the Chillblast website. The collection has three PCs to offer. The Chillblast x Aston Martin RTX 5070 PC starts at $5,018. The limited edition RTX 5090 PC is limited to 20 units and starts at $11,377. The most expensive variant, the Chillblast x Aston Martin Signature Edition is built-to-order and is water cooled; this model starts at $21,417.

Keenan Thompson is a car culture reporter for the Detroit Free Press. Contact Keenan at kthompson@freepress.com. Follow him on Instagram at @keenanautos. To sign up for our autos newsletter. Become a subscriber.Â