The tickets for Ispo 2026 – the world’s leading sports, winter, and outdoor industry trade show – were officially put on sale on March 31st through the Ispo ticketing system. A first wave of 3,000 “early-bird” Expo tickets are now available for 29 euros, granting full access to the two exhibition days (November 4th and 5th). Tickets for the Ispo Leaders’ Summit (November 3rd) are also available for executives at the early-bird rate of 495 euros (limited to the first 200 tickets).
After this initial price of 29 euros, the ticket price for the Expo will increase to 59 euros for a limited time, before reaching the final price of 99 euros. This lower entry fee reflects Ispo’s commitment to improving accessibility and profitability. It is also part of a broader strategic shift aimed at aligning the event with global buying cycles, reducing entry barriers, and broadening participation in international markets. Buyers can also apply to be invited as part of the “Hosted Buyer” program, a one-million-euro investment by the event.
Organized by Raccoon Media Group in partnership with Messe München, Ispo 2026 will be held for the first time at RAI Amsterdam (Netherlands) from November 3rd to 5th. Bringing together over 25,000 industry opinion leaders and professionals, Ispo remains the only commercial event representing the entire value chain, from materials and manufacturing to brands, retailers, and customer experience.
More than 500 exhibitors and brands, including Rab, Reebok Accessories, Skechers Running, Scott, Gymstick, and Nordberg, have already reserved their spots, alongside a growing number of retailers, partners, and speakers like Intersport, Ellis Brigham, Decathlon, and Amazon. This early wave of commitments signals renewed industry confidence and strong momentum behind Ispo’s return as a key industry gathering.
Each visitor – retailers, distributors, product designers, developers, buyers, brands, athletes, influencers, and media – will find targeted and relevant offerings at Ispo. The event commits to combining expertise, innovation, and community to create a platform that not only reflects the industry but also helps shape its future.
What to Expect at Ispo 2026
Ispo 2026 will offer a commercially relevant and immersive experience, designed to optimize participants’ time, connections, and return on investment. Across the show, over 20 activities will bring the industry to life – from snow ramps and race tracks to immersive simulation experiences and product testing environments, creating a dynamic setting for discovery and engagement.
Retailers and distributors can source for the upcoming season with hundreds of product launches, discover emerging brands, strengthen relationships, and explore new technologies shaping modern retail. In a rapidly evolving landscape defined by changing consumer behavior, sustainable development requirements, and technological advancements, Ispo provides a space to stay informed, connected, and competitive.
Brand designers and developers will have access to the latest materials and innovations, exchange with athletes and industry leaders, explore emerging trends shaping future product development, and establish global sourcing and retail partnerships.
Athletes, influencers, and media personalities can interact directly with brands, test new products, create content, and establish meaningful business relationships in a highly concentrated environment.
A Global Platform Rebuilt with Purpose
The 2026 edition will be structured into halls and dedicated zones to enhance navigation and relevance, covering outdoor, sport, fitness, sourcing, textiles, and sustainable development, alongside national and industrial pavilions representing key global markets. A continued focus on sustainability will be present throughout the event, with dedicated spaces exploring circularity, material innovation, and responsible production.
The International Running Expo (IRX), Europe’s only B2B running event, will also be part of the show, further solidifying Ispo’s position as a multisectoral platform.
Leadership, Content, and Industry Dialogue
Ispo 2026 will kick off on November 3rd with the Ispo Leaders’ Summit, a standalone forum for executives bringing together senior officials, policymakers, and industry leaders. Focused on three fundamental pillars – participation, sustainability and fair trade – the summit will offer an open discussion platform on the most pressing challenges and opportunities facing the industry today. Confirmed speakers include industry leaders like Andy Rubin (Pentland Group), Hap Klopp (The North Face), John Lacy (Burton Snowboards), Margit Gosau (Sport 2000), Charlotte Cox, founder of Global Game Shapers, and Patrik Frisk, CEO of REJU, among many others.
Investment in Ispo
To support this new direction, Raccoon Media Group, in partnership with Messe München, has committed to a 3 million euro investment program to strengthen the commercial and cultural foundations of the event. One million euros will be invested in a “Hosted Buyer” program connecting 500 buyers with brands through targeted meetings and facilitated networking. Another million euros will be allocated to a world-class content program anchored by the Ispo Leaders’ Summit. An additional million euros will be devoted to initiatives supporting participation, local development, and environmental protection, independently managed by the ISPO Impact Council. Grant applications will open in June 2026.
[Context: The article provides information about the ticket sales for the Ispo 2026 trade show, highlighting the pricing, event details, and strategic focus.]
[Fact Check: The article mentions key industry players, ticket prices, event location, and the program lineup for Ispo 2026, including the Ispo Leaders’ Summit and investment details.]
