Paris, March 24, 2026 at 8:00 p.m. – “Historical results.” The tourism in the Paris region is booming, as per the latest figures from Choose Paris Region, the agency responsible for the tourism development in the Paris region, which has presented the report for the year 2025. During this period, the region welcomed over 50 million visitors, solidifying its position as the “top tourist destination globally,” according to the organization. This influx of visitors has had a positive impact on the economy of the Paris region, with a record 24 billion euros in tourism revenue. Behind these impressive numbers lie varying local dynamics.
Foreign clientele at the forefront After a successful 2024 marked by the Paris Olympics, 2025 performed even better, especially on the international front. While the number of French visitors decreased compared to 2024 (-1%) and 2019 (-9%), the number of international visitors reached 23.2 million in 2025, representing an increase of 3% from 2024 and 4% from 2019. This international clientele also has a higher purchasing power compared to the French population based on the expenses incurred by tourists in 2025: 8 billion euros for domestic visitors (down 6% from 2024) and 15.6 billion euros for international tourists (up 5%). The most represented nationalities include the United States (2.8 million euros, +1%), followed by European neighbors such as the United Kingdom (2.5 million euros, +2%), Italy (1.6 million, +2%), Germany (1.5 million, +1%), and Spain (1.4 million, +2%). In 2025, the Parisian airports recorded 107 million passengers throughout the year, a 3% increase from 2024 but a decrease from 2019 (-1%).
Departments with varying outcomes Results vary from one department to another. Paris, for instance, experienced a 2% drop in attendance compared to 2024. Despite this decline, with 29.2 million overnight stays, Paris remains unmatched by other departments. The second most visited department, Hauts-de-Seine, saw a slight increase to just over 4.2 million visits (up 1%). Val-de-Marne, having the fifth position among the eight departments in the region, witnessed a 12% increase in visitors (2.7 million). Seine-Saint-Denis, an Olympic land particularly favored during the Olympics, dropped to the sixth position (-11%, nearly 2.5 million visitors). The difference between Paris and other departments is evident in hotel performances, indicating a preference among tourists for a central lodging solution. The hotel room occupancy rates increased across all categories in Paris, including budget, mid-range, luxury, and palace hotels while these figures declined for hotels outside Paris in the Paris region.
What about museum attendance? Regarding museums and monuments, the tourism office presents a non-exhaustive list of institutions in Paris that have also seen equal or higher attendance rates compared to 2024. The Louvre Museum welcomed 9 million visitors, an increase of 3%, while the Orsay Museum saw 3.7 million visitors, up by 1%. The Eiffel Tower recorded nearly 450,000 more visitors than in 2024, totaling 6.77 million entries in 2025. The Museum of Modern Art in Paris experienced a significant jump of 56%, with over 780,000 visitors. In the outer suburbs, the basilica of St. Denis and its royal necropolis are attracting more visitors (+3%). The historic monument welcomed 151,000 visitors in 2025.
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