Who is hiding behind this vintage t

This spring, the merch t-shirt is establishing itself as a must-have. The one that was left in the closet years ago with the name of a band, a logo, or the title of a song printed on it. It is making a big comeback. And it’s the celebrities who are setting the trend.

Recently, Jennifer Lawrence was spotted in New York wearing a yellow model with green inscriptions “Strawberry Fields Forever, The Beatles”, a nod to the famous song released in 1967. She simply paired it with a red vest, baggy jeans, and Adidas sneakers. And she’s not the only one to embrace this trend: Sabrina Carpenter also wore the same t-shirt on Instagram. A vintage-looking model by Junk Food Clothing, sold for $52, an American brand popular among celebrities in search of the perfect merch t-shirt.

Junk Food Clothing, the brand reinventing vintage

Founded in the late 1990s in Los Angeles, Junk Food Clothing has made its mark with its distinctly vintage-looking t-shirts, as if thrifted but new. Its signature? An intentionally worn-out effect, slightly faded prints, and a patina that immediately adds character. The brand explores all areas of pop culture: sports with the NFL, NBA, or F1, cartoon nostalgia and cult cinema, Disney universe, and music. A hybrid aesthetic that appeals to both nostalgic individuals and fashion enthusiasts. Taylor Swift herself was recently seen in a red model in the colors of her partner’s American football team. A fashion detail confirming the extent of the phenomenon: the merch t-shirt is no longer just a fan souvenir, but a full-fledged fashion piece.

It’s officially time to bring out our vintage t-shirts featuring our favorite artists or favorite teams. Now, displaying our tastes and passions is no longer considered uncool, quite the contrary. These t-shirts have become real means of expression, fully integrating into our daily looks. And when it comes to style, the possibilities are numerous: loose fit, casual look, vintage effect often enhanced by colors or details that make a difference. They can be worn with jeans and flat sandals for a simple look, with tailored shorts and high heels mules to play on contrasts, or even with a denim miniskirt and sneakers.

To find them, head to thrift stores and vintage shops to preserve their authenticity. But some brands also offer their versions, providing a wide selection. Not to mention the unique collaborations, like Balenciaga with Aya Nakamura or Maje with Céline Dion, which contribute to making this t-shirt a truly trendy piece.

Original article on ELLE.