PUBG Mobile is gearing up to mark its eighth anniversary on March 19, 2026, with the release of update version 4.3. Scheduled for March 12, this update is expected to introduce new features and in-game content, although Tencent has not yet provided full details. Promotional clips shown on PUBG Mobile’s social media channels offered glimpses of the update, sparking early interest among players.
Teasers suggest a collaboration with a creator
Speculation is rife around a potential collaboration with YouTube creator MrBeast. A teaser released on March 6 featured blue and pink visuals associated with the creator, as well as shapes resembling his “Beast” logo. Shortly after, MrBeast appeared in an official PUBG Mobile commercial on March 8, encouraging viewers to download the game. The campaign also integrated with creator content, with players able to unlock an in-game hoodie cosmetic by interacting with his latest video.
MrBeast is widely recognized for his presence on YouTube and his previous gaming collaborations, including with Fortnite, Apex Legends and Stumble Guys. Its involvement in PUBG Mobile is part of a broader trend of influencer partnerships used to increase engagement during major updates and seasonal events.
Influencer campaigns in mobile gaming
In recent years, mobile games have frequently used celebrity endorsements and collaborations with influencers to attract attention during updates and promotional events. For example, Hayden Christensen promoted Monopoly Go’s Star Wars collaboration, while Kit Harington appeared in promos for Game of Thrones: Legends. These partnerships help connect games with relevant audiences and provide them with additional exposure in a competitive market.
What to expect from version 4.3
Although Tencent has yet to reveal the full contents of version 4.3, players can expect new in-game content and themed features for the anniversary. Early teasers suggest the update could include MrBeast-related cosmetic items and other limited-time events tied to the anniversary celebrations. Version 4.3 will launch on March 12, ahead of PUBG Mobile’s official eighth anniversary on March 19.
Source : PocketGamer
Be sure to check out our articles on the best games to play in 2026:
Most anticipated games of 2026
Best Nintendo Switch games for 2026
Best First-Person Shooter Games for 2026
Best PlayStation Indie Games for 2026
Best multiplayer games for 2026
Most anticipated games of 2026
Best game releases for January 2026
Frequently Asked Questions (FAQ)
When is PUBG Mobile’s eighth anniversary?
PUBG Mobile will celebrate its eighth anniversary on March 19, 2026, with special in-game events and the release of version 4.3.
When is the version 4.3 update released?
Update version 4.3 is scheduled for March 12, 2026.
Is there any collaboration with MrBeast in PUBG Mobile?
Promotional teasers and advertisements suggest a collaboration with YouTube creator MrBeast. Players might be able to unlock in-game cosmetic items by interacting with its content.
What type of content is expected in version 4.3?
While full details haven’t been announced, the update is expected to include anniversary-themed content, limited-time events, and cosmetic items, including potential rewards related to the MrBeast collaboration.
Has MrBeast ever collaborated with games?
Yes, MrBeast has previously collaborated with games such as Fortnite, Apex Legends and Stumble Guys, often promoting special in-game events or items.
