According to AppMagic, August 2025 was a month of stability in the mobile gaming market, with titles now establishing strong performances. Honor of Kings returned to the top of the revenue charts, generating $169.9 million. The vast majority of this revenue, around 97%, came from China, underscoring the game’s continued dominance in its core market.
Best Mobile Games by Revenue in August 2025
PUBG Mobile entered the top three with $129.1 million in revenue, marking its best monthly performance since January 2023. This figure excludes revenue from the Indian version of PUBG Mobile, which is operated separately by KRAFTON. While this represents significant growth, Fortnite has achieved similar revenue milestones in a shorter period in previous years.
Pokémon GO continued its upward trend in August, generating $69.7 million and gaining five positions to enter the top ten. This marks the game’s highest monthly revenue since July 2024. Kingshot also saw continued growth, generating $64.8 million during the month. Nearly half of this revenue came from the United States, which is the game’s largest market, followed by South Korea and Japan.
Fate/Grand Order maintained its long-term presence in the market, generating $53.6 million in August. The game celebrated its 10th anniversary during the month, and the milestone coincided with its highest monthly revenue since August 2022. The anniversary period appears to have encouraged both developer activity and player spending.
Best Mobile Games by Revenue in August 2025
Best Mobile Games by Downloads in August 2025
Download activity in August remained largely consistent with previous months, with no new titles entering the top 15. Roblox dominated the rankings with 38.3 million downloads, followed by Block Blast! with 22 million and Subway Surfers with 17.4 million.
FPS Strike Ops: Modern Arena continued to perform steadily throughout 2025, surpassing 10 million downloads. The developer behind the game also released nine additional shooter titles across various themes, which contributed to the consistent number of installs.
Observations du marché
Overall, the mobile gaming industry in August 2025 shows stability rather than major changes. Established games continue to generate the majority of revenue and downloads, demonstrating the sustained appeal of long-running titles. Although new games don’t appear on the top download charts, consistent performers such as FPS Strike Ops: Modern Arena highlight the continued demand for shooters. AppMagic’s data provides insight into market trends and highlights the geographic concentration of revenue in key regions, particularly China and the United States. Here is a list of all the games mentioned:
- Honor of Kings
- PUBG Mobile
- Fortnite
- Pokémon GO
- Kingshot
- Fate/Grand Order
- Roblox
- Block Blast!
- Subway Surfers
- FPS Strike Ops: Modern Arena
