For a long time dependent on major sports events, online sports betting seems to have changed its dimension. The year 2025 demonstrates this clearly: without the Euro football championship or the Olympic Games, the market shows a double-digit growth, with a Gross Gaming Revenue (PBJ) of €1.766 billion and bets totaling €11.5 billion (+12%).
This trend is part of a strong trajectory. Between 2023 and 2025, the average annual growth rate of the PBJ stands at +14.6%, a pace higher than the overall online market. The volume of bets follows the same trend, with 796 million bets recorded (+11.4%), indicating an increase in usage: each active player account now makes an average of 151 bets per year.
This increase in power is based on two complementary levers. On one hand, the recruitment of new players continues, with 5.3 million active accounts (+7.9%) and 3.6 million unique players (+8.6%). On the other hand, engagement is increasing: the average annual bet per player reaches €2,186, while the average PBJ per account rises to €335.
Therefore, the market is no longer confined to peaks related to sporting events. It is now anchored in regular consumption habits, driven by an expanded offering and an optimized user experience.
Football and tennis as driving forces
Some disciplines continue to play a leading role. Football remains central, accounting for nearly half of the betting growth in 2025 (49%). The Champions League, in particular, partly compensated for the absence of international competitions, confirming its premium product status for operators.
Tennis, on the other hand, emerges as the second pillar of the market. With a 16.3% increase in bets, it contributes to 30% of the total growth, compared to 20% a year earlier. Its calendar density, match frequency, and compatibility with live betting make it a particularly effective lever.
Overall, this diversification in sports reflects a shift in the behavior of bettors. Less dependent on one-off events, they are now part of a continuous practice logic, fueled by a permanent and multi-competition offering.
This shift is strategic as it repositions online sports betting as the main driver of the digital market. In 2025, they alone represent 68% of the online PBJ, far ahead of poker (20%) and horse racing (13%).
Key figures: – Online sports betting PBJ: €1.766 billion (+10.4%) – Bets: €11.517 billion (+12.0%) – Number of bets: 796 million (+11.4%) – Active player accounts: 5.3 million (+7.9%) – Unique players: 3.6 million (+8.6%) – Average bet per bet: €14.5 – Average PBJ per account: €335 (+2.3%)
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