The Guimet Museum in Paris is hosting an exhibition dedicated to “K-Beauty,” which has become a global phenomenon. Co-curator Claire Trinquet-Solery explains the historical roots of South Korean cosmetics and the cultural influence of the country.
“Glow,” “BB cream,” “Glass skin”—if these terms are unfamiliar to you, you may have missed out on the K-Beauty trend from South Korea that has been sweeping through France and the world for several years. To illustrate its success, the Guimet Museum in Paris is dedicating an exhibition to it. Titled “K-Beauty. Korean Beauty, the Story of a Phenomenon,” this exhibition goes beyond just the surface.
The exhibition traces the history of South Korean cosmetics from the end of the Joseon era (1392-1910) to the recent K-pop idols. It showcases the works of Shin Yun-Bok alongside well-known K-Beauty brands like Erborian and Beauty of Joseon. Through paintings, costumes, photographs, accessories, and advertisements, the exhibition highlights how Korean standards have evolved over time, influenced by new codes inspired by different eras while maintaining a connection to tradition.
One of the significant findings while working on this exhibition was the discovery of a less-known period— the early 20th century in Korean history. This era was marked by significant cultural upheavals, foreign influences, and unique aesthetic and cultural innovations, all within a context of imposed modernity. Examining this period was intriguing as it sheds light on the roots of the K-Beauty trend today.
Today, K-Beauty has become a cultural phenomenon worldwide, serving as a strategic tool of soft power for South Korea. The exhibition aims to showcase the richness and depth of South Korean visual culture, emphasizing the global appeal and narrative surrounding K-Beauty. This phenomenon is not just about beauty secrets or cosmetics but also about a visual grammar that reflects a broader narrative about Korea.
The exhibition “K-Beauty. Korean Beauty, the Story of a Phenomenon” is on display at the Guimet National Museum of Asian Arts in Paris until July 6, 2026.
