The Tour of Italy officially enters the gaming world with its debut on Fortnitethe hit title developed by Epic Games, through an innovative project that brings the iconic Pink Race into one of the most popular digital ecosystems worldwide.
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The initiative comes to life through a custom-built map inspired by eight official stage locations: Catanzaro, Naples, the Blockhaus summit in Abruzzo, Viareggio, Aosta, Milan, Gemona del Friuli, and, for the grand finale, Rome—the finishing line of this 109th edition.
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To play, enter the code 2964-6590-5518 in the search bar.
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This brand-new yet thrilling game environment allows players to “ride virtually†along the official route, experiencing the same features tackled by cycling’s top champions: paved roads, intermediate checkpoints, and exclusive in-game content, including the chance to collect the iconic Giro d’Italia jerseys.
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The goal is to transform the Fortnite experience into a true stage race, replicating the dynamics of the Giro as players compete for the best time across multiple stages, all the way to claiming the Giro d’Italia Trophy.
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The initiative is the result of a collaboration between RCS Sport and NEW Esports—an Italian leader on the international competitive gaming scene—leveraging an increasingly young and diverse audience while tapping into Fortnite’s ecosystem of over 650 million registered users worldwide to generate integrated online and offline engagement.
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Project partner is DE ROSA Bikesthe official bike supplier of the Giro d’Italia 2026. For the first time in the game’s history, bicycles will be introduced as a means of transportation.
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Roberto Salamini, Head of Marketing & Communication at RCS Sports & Events: “Launching on Fortnite marks a strategic step in expanding the Giro d’Italia’s digital ecosystem and strengthening our positioning as a global entertainment platform. This is an ambitious, highly innovative project: for the first time, bicycles become part of the gameplay, bringing a distinctive asset of the Corsa Rosa into a native digital and highly engaging environment. This initiative allows us to accelerate the brand’s international growth, enhance fan engagement, and create new touchpoints with younger generationsâ€.
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Emanuele Acerbis, CEO of NOVO Esports: “Together with RCS, we’ve made the Giro d’Italia a key player on Fortnite, transforming the Corsa Rosa into a unique digital experience. It’s a project where tradition meets innovation, designed to introduce the Giro to a younger, new audience while building a bridge between a parent’s passion and a child’s interestsâ€.
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