Many still love Céline Dion. And the entertainment industry knows that love can make you blind. On March 30, the diva’s birthday, nearly 9 million fans rushed to ticketing websites to purchase the approximately 480,000 tickets for the 16 concerts scheduled in France next fall.
But to their dismay, once the tickets were reserved, the prices skyrocketed from the initial range of 89.50 euros to 298.50 euros. The reason behind this surge was dynamic pricing, a commercial practice favored by private cultural operators, which involves adjusting prices, mostly increasing them, based on demand.
Concert tickets become inaccessible
“Many have paid three times the original price for tickets, regardless of the seat or location! Today you can find tickets for up to 12,875 euros,” expressed Karine Daniel, a senator from Loire-Atlantique (PS), during a government question session on April 14.
While this practice is legal in France, it is loosely regulated by competition and consumer law to prevent glaring abuses, which are evident in the case of the diva. “Can the Minister of Culture assure us that the rules are…
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