Business Insider is cutting less than 5% of its global editorial staff, a spokesperson said on Thursday, as the media group looks to invest in more audience-generating segments.
The press publisher is undergoing an editorial realignment, resulting in several departures within the newsroom, according to an internal note from editor-in-chief Jamie Heller.
“We continue to refine our coverage around the areas where we have deep connections with our core audience. Our goal is to be indispensable on the subjects that matter most to them,” Heller said in the note viewed by Reuters on Thursday.
Traffic from search engines is decreasing for publishers, as AI-powered search engines like Google provide synthesized content, pushing it above links to websites and disrupting traditional economic models.
Advertisers generally allocate their budgets to platforms with highly engaged audiences, but as users increasingly turn to AI assistants like ChatGPT for information, press publishers are losing public attention.
Business Insider, based in New York, has decided to scale back in “a few areas, including legal affairs,” while continuing to invest in sectors like the workplace and financial markets, according to the note.
Business Insider specifically mentioned having around 250 employees in its newsroom. The company had laid off about 21% and 8% of its staff in 2025 and 2024, respectively.
German publishing giant Axel Springer SE acquired a majority stake in Insider in 2015 and dropped the name ‘Business Insider’ in 2021 to expand its coverage.
However, the company reversed this decision when co-founder Henry Blodget stepped down as CEO in November 2023. (Reporting by Jaspreet Singh in Bengaluru; Editing by Maju Samuel)
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