With 166 million viewers worldwide in 2025, the Eurovision Song Contest claims the title of the world’s largest live music event, uniting people through music. But does this marketing slogan have geopolitical significance? Beyond the kitsch and commercial songs, what makes Eurovision a “monstrous event,” according to Pierre Nora?
The 70th edition of the Eurovision Song Contest, with the final held on May 16 at the Wiener Stadthalle, was strategically hosted in Vienna, known for its imperial heritage and musical modernity. Despite controversies, boycotts, and criticisms, the contest remains resilient and relevant in the modern geopolitical landscape.
The paradox lies in the growing political, moral, and financial controversies surrounding Eurovision, alongside its increasing popularity on social media. The event, known for its multilingual and geographically diverse representation, has managed to resist competition from other formats and rival events.
In a world dominated by mega-events like summits, sports competitions, and economic forums, the Eurovision stands out as a unique phenomenon. It captures the attention, constructs a collective identity, and competes for influence in the international arena. The contest acts as a mirror for European sensibilities, reflecting tensions, aspirations, and controversies of the time.
The Eurovision’s longevity can be attributed to its adaptability, its unique sound identity, and its ability to accommodate diverse themes and emotions. It serves as a transitional object between generations, allowing for negotiation of identity and shared experiences.
The contest’s role goes beyond entertainment, serving as a platform for geopolitical expression and contributing to the narrative of European unity and diversity. It embodies a blend of tradition and modernization, constantly reinventing itself while preserving its core identity.
Despite its commercial success, the Eurovision remains a valuable case study for international relations theory, reflecting the dynamics of lasting global events. Its European essence, multilingualism, and humor distinguish it as a quintessentially European institution.
Through its ability to unite, engage different generations, and evolve emotionally, the Eurovision provides valuable insights into the construction of enduring international events. It teaches that sustained events are those that engage their audiences, allowing for reinterpretation and adaptation over time.
As the world competes for global attention through mega-events, the Eurovision’s legacy stands as a testament to the power of long-term presence and cultural significance. Its 70-year history is a lesson that cannot be replicated or diminished.
